Social proof is how people buy from nascent brands and creators
@shoutoutso_ is very well timed as we’re entering a Cambrian explosion of creator brands and Internet economy
Super excited for @5harath @curtisjcummings
I’ll blindly write a check on this team and this market
People don't trust brands as much as they do people they respect or like.
That's why social proof works. We look for it already. We do it already.
@5harath and @curtisjcummings have built @shoutoutso_ to formalise the process and I couldn't be more excited for them.
Social proof is a powerful form of leverage for creators. It creates an audience acquisition flywheel based on credibility and trust.
Congrats 🎉 to @5harath and @curtisjcummings for launching @shoutoutso_ that makes this effortless! Can’t wait to build one for Visual Wisdom!
Finally put together my @shoutoutso_ page and am beaming.
Going through 150+ unsolicited, public takes on Doing Content Right, was one of the most rewarding experiences as a creator to date.
Since publishing, I've already seen an uptick in conversion!
Neat tool for creating a wall of love quickly @shoutoutso_ from @5harath @curtisjcummings that I just learned about... The importance of peer influence is hard to overstate.
I still remember the “wall of love” on v1 of Gusto that convinced me to become a customer (and invest)!
I love this story for many reasons:
🤘 The product is 💯
💵 The price is just right
🙌 It's a perfect founders/prod fit
👥 Shoutout.so benefits everyone
🦁 Showing the social proof on our website as a Wall of Love makes us feel very proud
Sharath & Curtis are 🤩